Command Center
Thursday, August 6 · Mountain's Edge, Las Vegas
9 overdue follow-ups5 payments to recover
Active members
93
+41 MTD6 on trial
Monthly recurring
$3,523
+4.2%ARPU $32
Net growth MTD
+24
41 joins / 17 cancels
In the gym now
14
16% of capacity24/7 access
Open leads
36
Pipeline
Trial conversion
68%
+6 pts
At-risk members
25
No visit 14+ days
Delinquent balance
$184
5 accounts
Joins vs cancels · 12 months
Today's board
24/7 traffic heatmap
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Sun
Mon
Tue
Wed
Thu
Fri
Sat
Peak load is weekday 5–8pm and the 6–8am pre-work block. Overnight traffic never drops to zero — staff the cleaning rotation between 1–4am.
Churn risk
MRR trend
Lead sources
- Instagram Bio62 leads44%
- Website Form92 leads28%
- Google Search87 leads24%
- Referral80 leads25%
- Community Event83 leads20%
- Walk-in43 leads21%
- Paid Social29 leads31%
Follow-ups due today
- 2:00 PM
Day 7 follow-up call
Kara Quintero · Devin Cole
- 4:00 PM
PT package nearly used up
Jordan Bennett · Marisol Rivera
- 4:00 PM
Card declined — collect payment
Noah Lombardi · Alina Petrov
- 7:00 PM
30-day onboarding check-in
Farah Hoffman · Jeff Roberts
- 7:00 PM
No check-in in 14 days — re-engage
Elena Kaur · Barbara Nunez
- 7:00 PM
Cancellation save offer
Delia Jenkins · Terrence Boyd
- 1:00 AM
Birthday message + guest pass
Elena Nakamura · Jeff Roberts
Live floor
14/85
- MAMarcus Alvarez1 minMember
- CJCamille Jenkins8 minPT Session
- LKLuis Kaur11 minPast due balance
- EUElena Underwood13 minMember
- LKLuis Kaur23 minMember
- BNBrett Nakamura40 minMember
Last entry Aug 6 · door system synced