Campaigns
Lifecycle messaging across email and SMS
Messages sent
1378
Open rate
76%
Memberships driven
71
Attributed joins
Active campaigns
4
Instagram Bio → 7-Day Free Trial
Active
New leads from Instagram Bio, last 30 days
Sent
412
Opened
268
Replied
74
Joins
31
Email + SMS · started Jul 13, 202665% opened
Win-Back: Cancelled in Last 6 Months
Active
Cancelled members, tenure > 3 months
Sent
186
Opened
91
Replied
22
Joins
9
Email · started Jul 25, 202649% opened
Refer-a-Friend — Free Month
Active
Active members, health score > 70
Sent
540
Opened
498
Replied
63
Joins
27
SMS · started Jun 27, 202692% opened
At-Risk Re-Engagement (14 days no visit)
Active
Active members, no check-in 14+ days
Sent
97
Opened
55
Replied
18
Joins
0
Email + SMS · started Jul 29, 202657% opened
New Year Founders Rate
Scheduled
All leads, all sources
Sent
0
Opened
0
Replied
0
Joins
0
Email · started Aug 27, 20260% opened
Overnight Crew Appreciation
Completed
Members with 10pm–5am check-ins
Sent
143
Opened
132
Replied
29
Joins
4
SMS · started Jun 1, 202692% opened
Summer Shred PT Package Promo
Draft
Members without an active PT package
Sent
0
Opened
0
Replied
0
Joins
0
Email · started Aug 15, 20260% opened
Acquisition cost by source
| Source | Leads | Joined | Conversion | Cost per lead |
|---|---|---|---|---|
| Instagram Bio | 62 | 27 | 44% | $38 |
| Walk-in | 43 | 9 | 21% | $51 |
| Referral | 80 | 20 | 25% | $54 |
| Google Search | 87 | 21 | 24% | $67 |
| Paid Social | 29 | 9 | 31% | $20 |
| Community Event | 83 | 17 | 20% | $42 |
| Website Form | 92 | 26 | 28% | $57 |